Workshop track: Polling Populations Vulnerability to Disinformation

In the fight against disinformation, it is crucial to ensure that our work reaches the right eyes and ears, but how often do we think about our target audiences? Who in society is most vulnerable to disinformation? Who most needs to hear our debunks and counter-messaging?

In this workshop, we will explore how Zinc’s unique polling methods can produce invaluable insights into societies and reveal where the biggest vulnerabilities to disinformation lie. We will then use the same data to lead the fightback, designing interventions that best reach the most vulnerable groups.