Seven steps to become right wing populist

„How to become a right wing populist in 7 easy steps“  is the title of presentation by Yussi Pick from Pick & Barth Digital Strategies who described model of behavior that right wing populists use in their actions.

Photos by: Vanja Čerimagić

Yussi has worked on small state delegate races as well as presidential races (Hillary Clinton 2016) in the US and global advocacy campaigns, organizing grassroots activists around one goal.

During the short presentation he gave us, the model of behavior that right wing populists are using in order to gain their attention. :

  1.      Produce your news

Most revolutionary thing about the new ways of communication is that you can create your own content and you don’t need traditional media. Yusi showed us some examples of such kind of news from US and Europe.

  1.      Argue against stramen
  2.      Appeal to Truthiness

Truthiness is the truth that we feel is truth. People feel unsafe and right wing populist use their feeling.

  1.      Move Red Lines
  2.      Frame First
  3.      Make yourself the victim
  4.      Treat Law Suits

Donald Trump is doing it all the time, Sebastian Kurtz did it a few times. If you are attacked you just need to threat your opponent with the law suit. If somebody are threating with the suit he must be right“, Yussi said.

Presentation was moderated by Damir Dajanović, from CA Why not from Sarajevo.

Presentations from this POINT 7.0 session are available HERE