Zoran Kuret – What Can CRM do for Government Monitoring?

Zoran Kuret talked about how CRM (Customer Relations Management) can help in crisis management, and the answer is: in many ways!

Because of their versatility, CRM systems can be used for multiple things. As we learned, it can be useful for collecting the needs from the field and organizing the distribution of aid, and communicating with the media and the government, well, pretty much all of the stakeholders.